Marketing Products into China: is it Digital effective?
Many foreigners’ marketers prefer to market their products into China owing to its large population and exciting business opportunities. These foreigners tend to market their products digitally because, through digital marketing, they can reach a massive audience. The internet has made marketing simple and easy…
Do You Know Your Brand?
They say that we are living in the era of the personal brand, which really means that everyone is expected to be able to sell themselves in the 21C. There is no room in the inn for shy and retiring types any more. Kids at…
My Netflix vs Foxtel Home Entertainment Consumer Journey
My insights into my own home entertainment consumption have shown me that I have previously been “lost but now am found”, to quote the lyrics of a well-known hymn. What I watch on the biggish screen in my home is neither grand or particularly worthy….
Websites for Franchise Businesses: Two Sites Are The Key
If you’re starting a franchise business in Australia it makes very good sense to have two websites – here’s how to do it and why … There is a strong case for franchised businesses to have at least two websites. One will serve the customers…
Lawyers & AdWords: Legal Heroin
Advertising plays a very important role in drawing the interest and attention of your target audience. Modern technology has contributed greatly in changing how advertising works particular the ones found over the internet. AdWords is an advertising service by Google for businesses wanting to display…
Is Twitter Still Good For Business?
According to statistics, Twitter has an average of 310 million active monthly users during the first quarter of this year. However, the social networking platform is experiencing a decline in its daily users. The company as a whole is also not keeping up to the…
Locksmiths in Sydney: Chasing the Blue Collar Dollar
You might be surprised at just how competitive the tradie and blue collar space has become in the digital marketing sphere in Sydney. Melbourne is similarly becoming fiercely competitive in that contest for top positions on page one of Google. There was a lag for…
Time to Have A Chat About Your Digital Future
Small business and medium sized businesses are still coming to terms with the ever changing digital landscape. Assumptions have been made about what is required to promote products and services through the digital sphere. Many in business consider the fact that they have a website,…
The Health Industry Needs a Greater Financial Digital Presence
Individual holistic therapists are widely regarded in digital media and marketing circles as being one of the worst industries for poor presentation across digital media. Cheap-looking websites, tokenistically conceived, don’t portray an image that their patients might be trusting of. There has always been a…
Horse Racing in the Digital Age
The bookmaker industry has received its fair share of changes and innovation over time. This is quite apparent as we are introduced to a variety of ways on how to place our bet not only over the internet but also through mobile phones as well….