What To Expect From An Online Marketing Company
Online marketing refers to the advertising and marketing techniques that are used by organisations to market and promote their products, services or brand in the digital world. There’s tons of information about online marketing on the web and it can be overwhelming. It takes a…
SEO and SEM: Understand The Acronyms
Many people get mixed up and confused with the terms Search Engine Optimisation (SEO) and Search Engine Marketing (SEM). Recognising and understanding the difference between the two is vital in determining the allocation of your marketing funds and resources. SEO and SEM — what’s the…
SEO: How to Avoid a Google Penguin or Panda Penalty
Google Panda and Penguin are Google’s search result ranking algorithm updates. These updates were created to basically promote quality blogs and websites, filter out spam and present quality results on search engines. Panda was first launched in February 2011 and is said to be the…