Why should cafes, restaurants and bars care about social media? In today’s’ business climate you can’t ignore the need for social media presence. Consumers are on the web and using different social media platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest and they expect their favorite restaurants to be active on social media, and if you aren’t, you could lose business.

However, social media presence isn’t enough if customers aren’t actually coming in to your place. You need your social media to do more than just make the public aware of you—you need foot traffic to your business. It’s important to have a social media presence, but it’s another to manage it correctly. Managing a social media strategy requires a great deal of time and effort. Social media operates 24 hours a day 7 days a week.

To manage a social media strategy properly you need to be prepared to respond to customers promptly and professionally. Information needs to be updated regularly and your social media presence needs to be updated on your latest deals, promotions, special events and upcoming activities. Your social media need to be quick and effective. The more effort you put into your social media strategy the more you will get out of it.

Hospitality business operators need to be smart to embrace the concept of social media. As the owner of a café, restaurant or bar, it is critical that you put the power of social media to work for you. The more people you get engaged with your company via social media the more people become aware of your business. More people mean more traffic which ultimately leads to more sales. Although it is difficult to quantify the return on investment of social media, it’s easy to measure the customer outreach benefits.

Social media gives you direct access to customers in the most cost effective way. If you don’t have a full-time staff dedicated to social media management, a full service social media agency is often more cost-effective than trying to do the work in house.

Hiring an agency to manage your brand’s social media communications is wise, as long as it’s integrated with your overall marketing plan. Atomic Digital is a social media management agency for cafes, restaurants, bars and hospitality industry. We enhance and expand the social presence of our clients through fully customized social media management. As part of our social media management service we will help extend your brands’ reach by connecting with digital magazines like Sydney Cafes, Brisbane Cafes, Perth Cafes and Adelaide Cafes. We give cafés, restaurants and bars the power to succeed online.

Social media is more than just a Facebook Page and a Twitter account, especially for the hospitality industry. We synchronize multiple social media together to provide coordinated social media management. Twitter is a great way to spread the word on what is new in your restaurant, and by tweeting and Instagramming via @sydneycafes we put our clients ahead of the competition. As an industry expert we will evaluate how your business can interact best with your customers via social media. We will work with consistent collaboration and commit to your future business success.

We offer a complete service ranging from helping you to create a Facebook presence and training on various social media platforms right through to managing your entire social media network. Our prices are affordable and our service is exceptional, our goal is to deliver the highest standards of social media management for the hospitality industry. Let us manage your social media on key platforms including Facebook, Twitter, Instagram and Pinterest allowing you to focus on more important things like day to day operation of your business and keeping your customers happy.