Digital Marketing Children’s School Holiday Activities in Melbourne
Fun School holiday destinations for your kids in Melbourne All parents have a desire to see their children happy and entertained for the period which they will be at home for their school holidays. It can be a stressful affair to plan out the perfect…
Intellectual Property Lawyers Face Constant New Challenges in The Digital Age
Introduction There are no boundaries when it comes to intellectual property rights in the digital age. Lawyers who specialise in intellectual property and business are aware of the dangers when one recreates digital assets and distribute information all over the world without obtaining the necessary…
Dental Implants Technology Advancements Better For Patients
For quite a long time now, scientists and other medical practitioners have wanted to come up with a lasting solution for tooth loss. In ancient times, they used seashells and curved stones to act as implants. These ‘implants’ were fused into the jaws. Since that…
Marketing Products into China: is it Digital effective?
Many foreigners’ marketers prefer to market their products into China owing to its large population and exciting business opportunities. These foreigners tend to market their products digitally because, through digital marketing, they can reach a massive audience. The internet has made marketing simple and easy…
Forget Laurel & Hardy, its Laurel or Yanny in 2018
The latest internet kerfuffle has brought home to listeners the fact that we are not all alike, as we have been led to believe. Facebook News Feeds have the Laurel or Yanny debate centre stage, which has captured the ears of the world. The New…
Home Ownership, Renters, & Australian Property Prices
I was reading an interesting article about the argument of whether it is better to rent or buy a home in America. The author, a smart money guy, was talking about the Price to Rent Ratio, as a way of adjudging the financial merits of…
Do You Know Your Brand?
They say that we are living in the era of the personal brand, which really means that everyone is expected to be able to sell themselves in the 21C. There is no room in the inn for shy and retiring types any more. Kids at…
Facebook Fake News and the Future
Social media gave everyone a chance to be their own journalist or publicity author. It took the power out of the hands of an elite few and put that into the hands of the many. Real journalists bemoaned the arrival of blogs and Facebook at…
My Netflix vs Foxtel Home Entertainment Consumer Journey
My insights into my own home entertainment consumption have shown me that I have previously been “lost but now am found”, to quote the lyrics of a well-known hymn. What I watch on the biggish screen in my home is neither grand or particularly worthy….
Websites for Franchise Businesses: Two Sites Are The Key
If you’re starting a franchise business in Australia it makes very good sense to have two websites – here’s how to do it and why … There is a strong case for franchised businesses to have at least two websites. One will serve the customers…