With the rise of Artificial Intelligence (AI), many businesses and SEOs are turning to Artificial Intelligence for generating SEO-optimised website content

Let’s discuss what it means to create your content and the precautions you may take to lessen the chance of being accused of producing AI-generated material.

What is artificial intelligence (AI)?

Artificial intelligence is the simulation of human intelligence processes by machines, especially computer systems. Specific applications of AI include expert systems, natural language processing, speech recognition, and machine vision.

The ideal characteristic of artificial intelligence is its ability to rationalise and take actions that have the best chance of achieving a specific goal. A subset of artificial intelligence is machine learning (ML), which refers to the concept that computer programs can automatically learn from and adapt to new data without being assisted by humans. Deep learning techniques enable this automatic learning through the absorption of huge amounts of unstructured data such as text, images, or video.

What Use of Artificial Intelligence?

AI is the use of computer hardware, software, data, and communication systems to simulate human intelligence for tasks such as perception, learning, and adaptation. It can be used for many things, including speech recognition and machine translation.

Over the past few years, there have been several efforts to build AI applications into search engines as a way of improving user experiences. These include Google’s use of machine learning techniques to generate content for their search results to improve relevance and relevancy ratings, as well as Bing’s use of natural language processing (NLP) in its Bing API platform.

While these approaches may seem completely different from how we think about SEO today where we have an understanding that algorithms are simply tools that help us find what we’re looking for online–the truth is they’re quite similar: both involve using computers/algorithms to generate or curate content based on certain factors or rules.

Will AI Content Affect My Google Rankings?

There is no definitive answer to this question since Google’s algorithms are constantly changing and evolving. However, artificial intelligence (AI) content writing tools can help you to create high-quality keyword-rich, and unique content for your website.

The importance of creating quality content is what will drive traffic to your website or blog and help you build a reputation as an authority in your industry. But creating quality content can be time-consuming and difficult, especially if you’re not a natural writer. That’s where AI content writing tools come in. AI content writing tools are designed to help you create better content, faster. They can help you with everything from generating ideas to improving your grammar and style. There are now several AI-powered tools that can help you with every step of the content creation process, from coming up with ideas to proofreading your finished piece.

Overall, I think that AI writing does save a lot of time and effort, but you should be careful about relying on them too much.

Will Google Penalise AI Content?

According to Google’s automatically generated content policy, Google is, and always has been, against content that is spammy and creates a poor user experience. Google is amazing at picking up whether the content is high or low quality. AI can write both amazingly and poorly, depending on the subject you give it. Therefore, the answer is both YES and NO.

Yes  Google will penalise AI content if you simply copy and paste non-sensical AI-written content that adds no value to the user. Sometimes the AI creates content that simply doesn’t make sense it’s your job to edit the content and ensure your tone, facts, and grammar are correct before posting to your blog or site.

No – Google will not penalise AI content if you ensure it adds value to your user. Most of the time, the content generated by AI writers will need to be tweaked and fact checked. If you’re doing this while writing your article, you’ll be perfectly fine.

At the end of the day, ask yourself one thing will this content add value to the world? If yes, your content will not be penalised.


In the next few years, AI will continue to be incorporated into search engines. Google has already announced that it will be looking out for clickbait websites in all search results pages across all languages, which means that you should take steps to create quality content that doesn’t come across as spammy or annoying.

Ensure that your AI-generated content is fact-checked, grammatically correct, and in the tone, your readers are used to. Doing this will avoid any future issues. Just as the pen is an instrument to help writers create content, so too are AI tools. Use it correctly and you’ll be increasing your efficiency.