Search Engine Optimisation …….Location, Location, Location
Ask any real estate agent about what are the most important factors in determining the desirability of a property and they will tell you: “location, location, location.” When it comes to search engine optimisation this couldn’t be more true. If you want to attract customers who are searching for the types of products and service your company sells it needs to come up on the first page of Google and other major search engines.
Search Engine Optimisation (SEO) is all about optimizing a website by improving both on-page and off-site elements in an effort to increase positioning in the major search engines for particular keywords or phrases. Over the last decade search engine optimisation (SEO) has become one of the most effective forms of marketing available today. By focusing on valuable keywords, businesses are able to selectively target highly qualified leads and showcase their products and services for a fraction of the cost of traditional advertising.
What makes search engine optimisation as a form of marketing even better is that consumers can see what these business have to offer on demand, whether it’s in the middle of the day or the middle of the night. Not only is this an effective and efficient way to advertise, but it’s also the way consumers prefer to find the products and services they are looking for.
Atomic Digital Marketing have proven SEO expertise to help your business:
Target more qualified leads
Promote your products & services day and night
Attract customers looking for businesses in your area
Make your less well known products or service more visible
Build your business reputation with consistent high rankings
Reduce customer acquisition costs
Generate more sales
How does Search Engine Optimisation work?
SEO works by optimising your site for the keywords your potential customers are using when they search for the types of products and services your company sells.There are a number of elements to improving search engine ranking. These can be categorised into on page and off-site elements.
On Page SEO
On page SEO refers to optimisation of the content of your website.Whilst many people understand the importance of ensuring that the content of their website is relevant to visitors to their site there are a number of more subtle factors which influence how your website ranks with the major search engines.
- The use of keywords – not only in the body text of your website but also in section headings, anchor text, metatags, URL and image descriptions
- Website structure and navigation
- Spelling and grammar
- Page theming
- Site age
- Site size and number of pages
- Frequency of updates
- Quality of content
- How long people stay on your site
- Page indexing
- Use of graphics and videos
- Page linking
- Site directory
At Atomic Digital Marketing we carefully analyse your website and use scientifically developed and proven strategies to optimize these and other key on-page elements. Our team are constantly updating these methodologies as search engines modify the way they search.
Off-Site SEO is the process of developing links and other offsite activities which are designed to boost your search page rankings. Generally speaking the more links you have directing visitors to your page the higher your site will rank but understanding how this works is a complex and ever changing endeavor. Elements that can affect your webpage ranging include:
Quality of inbound links
Popularity of incoming links
Number of outgoing links
Server reliability and website downtime
There is a saying that you don’t know what you don’t know. It’s these little secrets that can often mean the difference between a high ranking and relegation to the back of the queue. Fortunately the team at Atomic are constantly updating their expertise in the latest SEO techniques to keep you one step ahead of the competition. Having worked with a multitude of content providers across a broad range of industries we have built and extensive knowledge base of the best quality links and service providers to fast track your results. We only employ ethical search engine optimisation methods and provide our clients with full transparency to enable them to fully understand how to get the most out of their website.
As obvious as it sounds many companies do not attract enough customers because they have not researched what it is customers are looking for. If you only focus on Southern Equatorial Polar Bear Raincoats chances are you will rank top of Google but ranking number 1 on Google for a category no one is searching for is not going to make you rich. At Atomic Digital Marketing we look at the keywords that your potential customers are searching for and develop strategies for directing those customers to your business. Likewise if you operate in a very competitive category where ranking number one is difficult we can help you identify niche traffic opportunities that provide a high volume of quality traffic that is specifically targeted to your business.
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